There is an old adage in business that it takes 10x more money to market to a new customer than it does to keep your current clients happy. Along with that one of the best things to make your business successful is the ability to upsell to clients. If you can make 20% more per service it’s going to be much more profitable because you already have a captive customer and selling to them also doesn’t waste much of your time. In the nail business the time per client is a factor. Hair dressers make much more per minute of servicing a client. One way to make more per minute is to perform more expensive services, sell them additional services or products.
Adding massage and skincare works really well with nails. Nashville Skincare does this with a lot of success. These are the same demographic clients. Facials might not be performed as frequently but they do make more per minute. Other options if available in your location is botox and stuff that is more medical based. Makeup service especially if your location tends to get a lot brides. The big one is hair which goes perfectly with nails.
Along with skincare is offering a high end line of makeup. Also skincare products such as lotions. Jewelry is another great upsell that if you do your merchandising properly doesn’t require a lot of space and can be for high margin items.
The newest trend in nails are Chrome nails. The product used to perform this is very expensive and it requires a few layers. This is a high margin premium upsell and when clients see it they can’t resist. You can explain to them the product is very expensive so you have to charge a lot for it.